Brand & Content Strategist · 8+ Years

Athira
Devadas

Building brands through strategy, storytelling, and systems that make them recognisable, trusted, and memorable.

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8+
Years of experience
14M
Social reach achieved
20+
Team members led
About

Strategy first.
Content second.

I'm a brand-focused marketing professional with a strong foundation in content, copywriting, and brand positioning. I build brands with content that works — not just content that fills calendars.

My work sits at the intersection of strategy, storytelling, and execution. I've helped B2B organisations in aviation, insurance, travel, and beyond build the kind of brand presence that compounds over time.

I led a 20+ member creative team at HTIC Global, drove a 14M+ reach in one year, and delivered event-led campaigns for international MROs and airshows. Awards: Top Performer 2022 & 2025, Best Employee Nominee 2025.

Brand Strategy
Positioning & voice
Content Creation
Copy, scripts, blogs
Social Media
B2B growth strategy
Email Marketing
Lead gen campaigns
Event Marketing
MROs & airshows
SEO Content
Organic visibility
LinkedIn Branding
Founders & leaders
Team Leadership
20+ member teams
Experience

Where I've built things

Aug 2025 – Sep 2025
Brand Marketing
Specialist
HTIC Global – GFA
  • Led end-to-end event marketing for international aviation MRO events
  • Executed event-led B2B campaigns: industry ads, interviews, collaterals
  • Drove brand and leadership visibility through LinkedIn content
Mar 2022 – Jul 2025
Sr Social Media Specialist
& Brand Content Developer
HTIC Global
  • Built B2B brand presence across aviation, insurance, travel & BPO verticals
  • Owned social media growth strategy — 14M+ reach within one year
  • Delivered international event campaigns for MROs and airshows
  • Led a 20+ member team of designers, writers & video editors
Top Performer 2022 & 2025
May 2021 – Mar 2022
SEO Analyst &
Content Writer
Techfrair
  • Served global clients: Samsonite, INC Solutions, Dasman Diabetes Institute
  • Achieved top-3 rankings through SEO-led content strategies
Dec 2018 – May 2021
SEO Specialist &
Content Writer
ArtLumen
  • Achieved first-page rankings for 30 keywords on a US-based e-commerce site
  • Worked across training, e-commerce, and US-based client projects
Case Studies

Selected work

01
B2B Brand Building · 3+ Years
HTIC Global — Consistency at Scale

A complex, globally-facing B2B organisation with multi-vertical offerings needed a clear, consistent brand voice across social platforms — one that created credibility without noise.

Brand Voice Content Pillars Social Strategy Campaign Content
Impact
  • Stronger brand presence and recognition across platforms
  • Consistent communication aligned to long-term positioning
  • Improved clarity in messaging across all verticals
  • Long-term brand trust built through content discipline
02
Aviation · Event Marketing · Speed
GFA — Visibility Under Pressure

GFA required event-driven marketing that could perform fast while staying on-brand — high-paced timelines, multiple stakeholders, tight deadlines, and the competitive aviation MRO space.

Event Marketing Agile Content MRO Industry LinkedIn
Impact
  • Increased brand visibility during key event periods
  • Stronger audience engagement around campaigns
  • Videos reaching 30K+ views on YouTube alone
  • Clearer positioning supporting awareness and credibility
Detailed Case Studies

Want to go deeper? View the full selected work document with detailed breakdowns of strategy, execution, and results.

View Full Case Study
Skills & Expertise

What I bring
to the table

Brand Strategy Content Marketing Copywriting Email Marketing Social Media Event Marketing SEO LinkedIn Branding Team Leadership B2B Marketing
✦
Brand & Content Strategy
Building cohesive brand narratives with structured content pillars that drive long-term recognition.
◈
Social Media Management
Owned growth strategies across B2B platforms. Achieved 14M+ reach in a single year.
⬡
LinkedIn Personal Branding
Crafting thought leadership content for founders and executives that builds authority and trust.
◻
Email Marketing
Data-driven campaigns that generate qualified leads and drive measurable conversions.
△
Event & B2B Marketing
End-to-end campaign execution for international aviation events, MROs, and airshows.
○
SEO & Copywriting
Top-3 keyword rankings. Website content, blogs, and editorial copy with purpose and precision.
Industries

Sectors I've worked across

✈ Aviation 🔧 MRO Events ✈ Airshows 💡 GITEX & Tech Expos 📦 Logistics 📣 Media 🏨 Hospitality 🌍 Travel 🛡 Insurance ⚙ BPO ☁ SaaS 🎓 Education 📱 EdTech 💻 Technology 🛍 E-Commerce 🏥 Healthcare
Contact

Let's build
something.

If you're looking for a strategist who leads with intent and creates content that compounds — I'd love to connect.

Email [email protected]
Phone +91 98955 06204
Location Palakkad, Kerala, India
Languages English · Malayalam · Hindi · Tamil
View LinkedIn Profile